According to the latest data from Nielsen, the travel industry is experiencing significant growth in advertising spend. Released on April 16, 2025, this report highlights a marked increase in marketing investments as travel companies seek to capture the demand surge post-pandemic. The data reveals that digital platforms, including social media and online video, are receiving the majority of this increased spending, reflecting a shift towards digital-first marketing strategies. Moreover, this rise in ad spending is indicative of the industry’s recovery and optimism about future growth prospects. The report emphasizes that personalized and targeted advertising is becoming a key focus area for travel brands aiming to engage with a more tech-savvy audience. As a result, the travel industry is not only rebounding but is also reshaping its marketing tactics to adapt to evolving consumer behaviors. These insights underscore a pivotal moment for the travel sector, as businesses leverage advertising to foster a return to pre-pandemic vibrancy.
NielsenNew data shows cost of living pressures impacting charities and communities
June 11, 2026
Recent data from the Australian Charities and Not-for-profits Commission (ACNC) reveals that rising cost of living pressures are significantly impacting charities and communities across Australia.