New data shows video clips and social media significantly boost podcast discovery

In an increasingly digital age, the latest data highlights a remarkable trend: video clips and social media are now pivotal in driving podcast discovery. Podcasts have surged in popularity, and platforms like Instagram, TikTok, and YouTube play a crucial role in this growth. These platforms allow creators to share engaging snippets of their content, capturing the attention of potential listeners who may not have discovered them otherwise. The study reveals that younger audiences, in particular, gravitate towards these visual snippets, reinforcing social media as a powerful medium for reaching new podcast audiences. With podcast consumption on the rise, leveraging video content and social media strategies is essential for creators aiming to expand their reach. This shift underscores the importance of multi-platform marketing and suggests creators who invest in this approach are likely to capture a larger audience base.

Insideradio.com