In a recent report highlighting Australians’ concerns about crime, it was revealed that Victorians are the most likely to implement additional home security measures, reflecting a significant worry about safety. The data, compiled from multiple surveys and statistics, indicate that residents of Victoria prioritize this aspect more than any other state. This trend is likely a response to rising crime rates and increased media coverage of criminal activities, which has elevated the perceived risk among Victorians. The study provides a bleak overview of Australian crime, offering insights into how different regions are experiencing and reacting to safety challenges. Security companies have seen a noticeable uptick in demand for alarms and security systems in Melbourne and surrounding areas. This shift in consumer behavior underscores the growing concern among citizens and their proactive approach to safeguarding their homes. The findings support a broader dialogue on the national crime landscape, making it crucial for policymakers to address these regional disparities in public safety perception.
news24.com.auNew data shows smart brands test Black Friday ads early to cut costs
August 19, 2026
A recent report reveals that savvy brands are strategically testing their Black Friday advertising campaigns in August, significantly ahead of the high-stakes holiday shopping season.