As Easter approaches, candy enthusiasts across the country are eager to discover the most popular Easter candy choices for 2025. According to new data, some classic favorites and surprising newcomers have captured the hearts of Americans this year. Traditional candies like chocolate eggs and marshmallow chicks remain at the top of the list, continuing their long-standing popularity. However, innovative offerings and trendy flavors are gaining traction, signaling a shift in consumer preferences. Brands have also tapped into increasing demand for vegan and allergy-friendly options, making seasonal treats accessible to a larger audience. With the candy industry constantly evolving, this data highlights what treats Americans are craving most this Easter season. Whether it’s the nostalgia of childhood favorites or the allure of new flavors, the latest data provides a fascinating glimpse into the holiday’s sweetest trends.
ParadeNew data shows smarter solutions to change-of-mind returns as retailers crack down
August 3, 2026
In a bid to address the rising costs associated with change-of-mind returns, many retailers are implementing stricter policies. However, recent data suggests that a more