Recent findings from TransUnion underscore the pivotal role precise targeting plays in improving return on ad spend (ROAS). The data reveals that marketers who prioritize effective targeting strategies witness significant enhancements in their advertising efficiency. As digital landscapes become more competitive, leveraging accurate consumer data to refine audience segments is crucial. The insights suggest that good targeting not only maximizes the impact of advertising budgets but also increases overall campaign performance. This highlights a growing trend in the marketing world where businesses that invest in robust targeting tools and methodologies are likely to see increased profitability. As a result, companies are encouraged to adopt data-driven approaches to refine their advertising efforts and achieve superior ROAS.
MarTechNew data shows majority of burglaries in Ireland occur between 6pm and 2am
April 23, 2026
New data released by the Gardaí reveals that the majority of burglaries across Ireland happen during the evening and late-night hours, specifically between 6pm and