Sports fans are proving their worth to brands across the globe, especially during the bustling Black Friday sales period, according to new data from Genius Sports. The report highlights that sports leagues and their massive fanbases generate substantial interest and revenue for brands targeting consumer spending spikes over the holidays. As Black Friday approaches, companies are strategically leveraging the passionate following of sports fans, offering exclusive deals and promotions tailored to this demographic. The data reveals that the high level of engagement and loyalty among fans leads to increased spending and brand visibility. In particular, leagues such as the NFL, NBA, and English Premier League are highlighted for their significant contributions to online and in-person retail traffic during the holiday rush. This trend underscores the growing opportunity for brands to capture the attention and wallets of sports enthusiasts, making them a key focus for marketers aiming to maximize returns during the holiday season.
Genius SportsNew data shows return policies are deterring shoppers at checkout
February 17, 2026
A recent report highlights a growing ‘Returns Revolt’ among online shoppers, where restrictive return policies are significantly impacting e-commerce sales. According to the study, released