Podcast advertising is set to see substantial growth in 2025, with new data from the Interactive Advertising Bureau (IAB) indicating an expected rise of nearly 8%. This growth underscores the increasing value brands are placing on podcasts as a versatile and engaging advertising platform. Podcasts have become a vital component of digital marketing strategies, offering targeted and authentic content that resonates well with audiences. The IAB’s insights reveal trends that advertisers must consider to stay competitive, highlighting the importance of adapting to the evolving media landscape. As listenership continues to climb, advertisers are keen to leverage the intimate connection podcasts offer, driving sustainable ROI. Embracing this trend will be crucial for businesses looking to enhance their marketing mix and reach demographically diverse audiences.
Barrett MediaNew data shows US grocery prices continue to rise, impacting consumers nationwide
April 14, 2026
Grocery prices across the United States have been on a steady upward trajectory, as highlighted by new data released today. This trend is impacting household