New data shows North Carolina Achieves Record $36 Billion in Visitor Spending in 2024

New data reveals that North Carolina experienced a remarkable surge in visitor spending in 2024, totaling an impressive $36 billion. This milestone underscores the state’s thriving tourism industry, marking it as a prime destination in the United States. The substantial financial boost is attributed to an increase in both domestic and international tourists drawn by North Carolina’s diverse attractions ranging from scenic landscapes to cultural heritage sites. State officials emphasize that this growth reflects successful marketing strategies and enhanced visitor experiences. The influx of tourists has had a significant impact on local economies, stimulating growth in hospitality and related sectors. As North Carolina continues to attract visitors, efforts are underway to sustain this economic momentum by expanding tourism infrastructure and promoting year-round attractions.

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