In a recent survey conducted by Bank of America, new data illustrates a significant shift in housing preferences among Americans, with a majority now favoring buying homes over renting. This shift highlights a growing confidence in the housing market, driven by low interest rates and a steady economy. The BofA data reveals that while financial readiness remains a critical factor, many Americans view homeownership as a long-term investment that provides stability and potential financial benefits. Moreover, the report underscores a generational trend where millennials, now entering their peak earning years, are increasingly moving towards homeownership. This change is impacting the rental market and reshaping industry trends. Despite affordability challenges, the desire for personal space and property ownership motivates many to pursue buying. This trend indicates a potential rise in the housing market investments, impacting both new buyers and financial institutions involved in mortgage lending.
mpamag.comNew data shows smarter solutions to change-of-mind returns as retailers crack down
August 3, 2026
In a bid to address the rising costs associated with change-of-mind returns, many retailers are implementing stricter policies. However, recent data suggests that a more