New data shows Kiwis’ love of travel drives 10% boost in ad investment

Nielsen’s latest data reveals a significant 10% increase in advertising investment driven by Kiwis’ growing passion for travel. The report highlights that, despite global uncertainties, New Zealanders are prioritizing travel experiences, fueling a surge in related marketing activities across the nation. Travel agencies, airlines, and hospitality businesses have notably amplified their advertising efforts to capture the attention of eager travelers. This trend indicates a robust recovery for the travel sector, which had faced severe challenges during the pandemic. Key advertisers are capitalizing on this opportunity to engage with consumers who are once again ready to explore new destinations. As travel enthusiasm continues to rise, the advertising landscape is expected to further evolve, with more creative and targeted campaigns. This resurgence in the travel industry’s ad spend not only bolsters the economy but also inspires optimism for continued growth and exploration in 2026.

stoppress.co.nz