New data shows Halloween decorating outpaces costume buying as shopping season extends into July

New data reveals that Halloween decorating has overtaken costume buying in popularity, marking a notable shift in seasonal shopping trends. Consumers are increasingly investing in Halloween home decor, reflecting a growing enthusiasm for creating spooky and festive environments. This change has extended the Halloween shopping season, with many shoppers beginning their purchases as early as July. Experts suggest that this prolonged shopping window allows retailers to capitalize on heightened consumer interest and boosts overall sales in the home and garden category. Additionally, the rise in Halloween decorations indicates a broader trend of people embracing holiday-themed home styling. As a result, businesses are adapting their marketing strategies to focus more on decor items alongside traditional costume offerings. This evolving landscape underscores the expanding appeal of Halloween as a major retail event beyond just costumes and parties.

Yahoo

more NEWS