In 2025, creator marketing campaigns experienced a remarkable 70% surge, according to newly released data from CreatorIQ. This explosive growth highlights the increasing influence of creators in brand marketing strategies, as businesses leverage their reach and authenticity to engage target audiences. CreatorIQ’s data points out that this trend is driven by brands seeking to capitalize on the authentic connection that social media influencers have with their followers. As a result, more companies are investing in creator partnerships to boost visibility and consumer trust. Additionally, the rise of platforms such as TikTok and Instagram has further fueled this trend by providing creators with more avenues to showcase content. The report suggests that this upward trajectory in creator marketing is expected to continue, making it a dominant force in the advertising landscape.
Net InfluencerNew data shows homelessness in Northern Ontario surging beyond community capabilities
January 14, 2026
New data highlights a troubling increase in homelessness in Northern Ontario, outpacing the resources that local communities can mobilize to address the crisis. According to