In a surprising trend unveiled by new pre-owned watch data, Cartier watches are gaining significant popularity among Gen Z consumers. Traditionally associated with older demographics, these luxury timepieces are now attracting younger buyers who appreciate both the brand’s timeless elegance and the sustainability aspect of purchasing second-hand. This shift aligns with Gen Z’s growing preference for recycled and eco-friendly products. Moreover, the affordability of pre-owned options, compared to their brand-new counterparts, enables this demographic to indulge in luxury without compromising their budget. The rise in Gen Z’s interest has led to increased sales and visibility of Cartier watches in the secondary market, highlighting a shift in consumer behavior toward more nostalgia-driven and value-oriented purchasing decisions. This trend underscores Cartier’s ability to adapt and appeal to younger audiences while reinforcing its status as a leader in luxury watchmaking.
businessinsider.comNew data shows return policies are deterring shoppers at checkout
February 17, 2026
A recent report highlights a growing ‘Returns Revolt’ among online shoppers, where restrictive return policies are significantly impacting e-commerce sales. According to the study, released