A recent study conducted by Edison Research highlights a significant increase in podcast listening among baby boomers, with engagement nearly doubling since 2023. This surge in podcast consumption by the baby boomer demographic indicates a broader acceptance of digital media formats and underscores the growing trend of diverse auditory content reaching older audiences. The findings reflect a shifting landscape where traditional media consumption habits are evolving, and podcasts are becoming a preferred medium for staying informed and entertained. As more baby boomers turn to podcasts, advertisers and content creators have a unique opportunity to tap into this expanding listener base. The diverse range of podcast genres available today caters to an audience hungry for varied content, from news to storytelling. This growth in podcast listening among baby boomers not only demonstrates the medium’s wide appeal but also suggests potential for further development in targeted content and marketing strategies.
Barrett MediaNew data shows detention facilities strained beyond capacity
July 26, 2025
Recent data reveal a critical issue facing detention facilities across the nation as they operate over capacity, raising alarms about the well-being of detainees and