New data shows a shift of sports viewing to streaming platforms

In a recent article by TVREV, new data from Gracenote highlights a significant shift in sports viewing habits from traditional broadcasting to streaming platforms. This transformation is attributed to the increasing availability of sports content online, offering fans more flexibility in how they consume live events. Gracenote’s data reveals that younger audiences, in particular, are driving this trend, preferring to watch sports on their mobile devices and smart TVs. The shift also signifies a major opportunity for streaming services to capture sports enthusiasts seeking on-demand access to their favorite games and events. As a result, broadcasters and streaming platforms are investing heavily in exclusive rights and improved user experiences to attract and retain sports viewers. This change underscores the growing importance of digital platforms in the sports industry and their impact on traditional viewing patterns.

TVREV