New insights from Borrell Associates reveal a significant shift in local advertising strategies, with 72% of local advertising budgets now being dedicated to digital avenues. This data underscores the growing importance of digital platforms in reaching local audiences as businesses increasingly pivot towards digital marketing to improve engagement and ROI. The study highlights the role of social media, search engines, and online marketplaces as pivotal players in the advertising landscape. Traditional advertising mediums, such as print and broadcast, are seeing a decline, pushing advertisers to explore newer, more targeted digital opportunities. As local businesses adapt to this digital trend, the demand for innovative and effective digital marketing solutions is on the rise. This shift not only signifies a transformation in marketing strategies but also empowers local brands to connect with consumers in more personalized and impactful ways. The Borrell data acts as a critical guide for marketers, emphasizing the need to stay agile and forward-thinking in an ever-evolving digital world.
Barrett MediaNew data shows Nigeria Tops Africa in Spam Call Volume
May 7, 2026
A recent report by Truecaller reveals that Nigeria is leading the African continent in the number of spam calls received. According to the data, the