The advertising landscape for local, broadcast, and cable TV is facing a significant downturn, with new data from MoffettNathanson forecasting a 7% decline. This reduction highlights shifting trends in the marketplace as consumers increasingly turn to digital platforms, affecting traditional advertising channels. Broadcast and cable networks are feeling the pressure to adapt their strategies and innovate in order to retain both audiences and advertisers. According to the report, the economic challenges and evolving consumer behavior are pivotal in driving this change. Industry leaders are now tasked with finding new ways to leverage digital strategies amidst the declining demand for traditional TV advertising. As cable TV revenues shrink, more advertisers are funneling budgets toward digital platforms that offer granular targeting and measurable ROI. This shift underscores a fundamental transformation in media consumption, urging broadcasters and cable networks to rethink their approaches to stay competitive in a rapidly evolving market.
Barrett MediaNew data shows cost of living pressures impacting charities and communities
June 11, 2026
Recent data from the Australian Charities and Not-for-profits Commission (ACNC) reveals that rising cost of living pressures are significantly impacting charities and communities across Australia.