YouTube is set to introduce Veo 3 in its Shorts feature across the MENA region, as new data reveals that 61 percent of Saudi Shorts users are not engaging with Instagram’s Reels. This insight opens up significant opportunities for YouTube to capture a larger share of the user base in the Middle East and North Africa (MENA), particularly in Saudi Arabia where Shorts’ popularity continues to rise. The lack of overlap between Shorts and Reels users suggests a potential for YouTube to enhance user engagement with innovative features like Veo 3. As regional digital content consumption soars, the introduction of Veo 3 could further amplify YouTube’s short-form video strategy and fortify its competitive edge over rivals such as Instagram. By capitalizing on the unique preferences of the MENA audience, YouTube aims to strengthen its presence and influence in the fast-evolving digital landscape.
Economy Middle EastNew data shows smarter solutions to change-of-mind returns as retailers crack down
August 3, 2026
In a bid to address the rising costs associated with change-of-mind returns, many retailers are implementing stricter policies. However, recent data suggests that a more