In a significant shift within the advertising landscape, new data from Borell Associates reveals that 20% of local advertisers are now investing in TikTok as part of their marketing strategies. As the platform continues to gain popularity, local businesses recognize its potential to reach broader, younger audiences effectively. The report highlights a trend where advertisers are reallocating budgets from traditional platforms to embrace TikTok’s dynamic and engaging format. With its interactive features and expansive user base, TikTok is quickly becoming a preferred choice for local advertisers seeking innovative ways to connect with their target markets. This rise in local advertising on TikTok underscores the need for businesses to adapt to digital media trends to stay competitive and relevant in an ever-evolving market. With this increasing reliance on TikTok, local businesses are set to experience enhanced engagement and potentially higher conversion rates.
Barrett MediaNew data shows an 18% drop in suicide rates since 988 launch
June 24, 2026
A new report reveals an encouraging 18% decrease in suicide rates across the United States since the introduction of the 988 Suicide & Crisis Lifeline.