In a significant shift within the advertising landscape, new data from Borell Associates reveals that 20% of local advertisers are now investing in TikTok as part of their marketing strategies. As the platform continues to gain popularity, local businesses recognize its potential to reach broader, younger audiences effectively. The report highlights a trend where advertisers are reallocating budgets from traditional platforms to embrace TikTok’s dynamic and engaging format. With its interactive features and expansive user base, TikTok is quickly becoming a preferred choice for local advertisers seeking innovative ways to connect with their target markets. This rise in local advertising on TikTok underscores the need for businesses to adapt to digital media trends to stay competitive and relevant in an ever-evolving market. With this increasing reliance on TikTok, local businesses are set to experience enhanced engagement and potentially higher conversion rates.
Barrett MediaNew data shows smarter solutions to change-of-mind returns as retailers crack down
August 3, 2026
In a bid to address the rising costs associated with change-of-mind returns, many retailers are implementing stricter policies. However, recent data suggests that a more