New data shows return policies are deterring shoppers at checkout

A recent report highlights a growing ‘Returns Revolt’ among online shoppers, where restrictive return policies are significantly impacting e-commerce sales. According to the study, released on November 2, 2026, by Newswire Canada, customers are abandoning their shopping carts at checkout after encountering complex or unfavorable return conditions. These findings indicate that consumers increasingly prioritize flexible and transparent return options when deciding where to shop online. Retailers with restrictive policies are witnessing elevated bounce rates, emphasizing the necessity for brands to reassess their return procedures to retain customers and enhance sales conversion. The research underscores the critical role of customer-friendly return policies in the competitive digital marketplace, suggesting that ease and clarity in returns can lead to higher consumer satisfaction and loyalty. As online shopping continues to grow, optimizing return experiences is becoming pivotal to sustaining consumer trust and boosting profitability.

Newswire Canada

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