New data shows why local rankings might not lead to increased calls

In today’s competitive digital landscape, businesses often find themselves puzzled when their local rankings appear strong, yet incoming calls are dwindling. Recent insights reveal that being visible in local search results doesn’t automatically translate to customer engagement through calls. Factors such as inaccurate or non-optimized business information and a poor user experience on landing pages can deter potential customers despite high search visibility. Furthermore, the rise of alternative communication methods like chatbots and messaging may also contribute to the decreasing number of phone calls, as consumers increasingly favor these options for their convenience. For businesses aiming to optimize local SEO performance, it is crucial to ensure that their contact information is correct and their website provides an excellent user experience. Additionally, integrating alternative communication pathways can cater to the preferences of a diverse customer base. By addressing these areas, businesses can better convert their local search visibility into meaningful customer interactions.

Search Engine Land