In a significant shift within the television viewing landscape, new data from Roku reveals that Free Ad-Supported Streaming Television (FAST) services have overtaken traditional cable as the primary choice for the majority of cord-cutters. This trend highlights a growing consumer preference for flexible and cost-free streaming options. FAST platforms, such as those available through Roku, offer a diverse array of channels and content without the high costs associated with cable subscriptions. The data underscores the increasing appeal and adoption of these offerings as streaming technology evolves. As viewers continue to cut ties with cable, the convenience and accessibility of FAST services provide a compelling alternative for those seeking diverse content without financial commitments. This change reflects an overall shift towards personalized and on-demand media consumption, driven by advancements in streaming platforms, and marks a new era in how audiences access entertainment.
NewscastStudioNew data shows smarter solutions to change-of-mind returns as retailers crack down
August 3, 2026
In a bid to address the rising costs associated with change-of-mind returns, many retailers are implementing stricter policies. However, recent data suggests that a more