A recent study revealed that 75% of ChatGPT users actively use keywords when searching for local services. This trend underscores the importance of optimizing content for local search terms to attract potential customers in specific regions. As more people turn to AI-powered tools like ChatGPT for their search queries, businesses have a valuable opportunity to enhance their local SEO strategies. The study highlights the growing reliance on precise keyword usage to attain relevant search results, particularly in localized contexts. Businesses are encouraged to incorporate location-based keywords in their digital content to improve visibility and connect with nearby consumers effectively. Additionally, leveraging AI-driven insights can refine these strategies, ensuring they meet evolving consumer behavior trends. By prioritizing these efforts, businesses can gain a competitive edge in local markets, drawing in clients looking for specific services.
Search Engine LandNew data shows smarter solutions to change-of-mind returns as retailers crack down
August 3, 2026
In a bid to address the rising costs associated with change-of-mind returns, many retailers are implementing stricter policies. However, recent data suggests that a more