New data shows Black Friday online spending hits record $11.8B, Adobe reports

New data from Adobe reveals that Black Friday 2025 set a record for online spending, reaching a staggering $11.8 billion. This impressive figure highlights the strong consumer enthusiasm for holiday shopping online, driven by lucrative deals and discounts. Adobe’s analysis attributes the rise in spending to significant increases in sales across electronics, toys, and apparel. Compared to previous years, the event saw a considerable surge in mobile shopping, with smartphones accounting for a large share of transactions. This record-breaking performance aligns with an overall trend toward digital transactions, reflecting changes in consumer behavior and the growing preference for online shopping over traditional retail. Retailers experienced substantial benefits from bolstering their e-commerce platforms, optimizing the user experience, and engaging customers with personalized promotions. The 2025 Black Friday success sets the stage for what could be a highly lucrative holiday season for online retailers.

TechCrunch

more NEWS