According to a recent Pew Research report, X continues to maintain a significant edge over Threads among US social media users. Although Threads has gained traction, X remains the preferred platform for many, due to its established user base and broad reach. The report highlights that US users are drawn to X for its real-time news updates and lively discussions, making it a central hub for conversation and information sharing. Meanwhile, Threads, despite its rapid growth, struggles to surpass X’s popularity, largely due to the latter’s diverse content and user engagement strategies. The report also mentions BlueSky as an emerging player, yet it has a long way to go to match the reach of X and Threads. This data underscores the competitive landscape of social media platforms, where X currently leads in user choice and engagement. The findings provide valuable insights for marketers and businesses looking to optimize their social media strategies.
ContentGripNew data shows smarter solutions to change-of-mind returns as retailers crack down
August 3, 2026
In a bid to address the rising costs associated with change-of-mind returns, many retailers are implementing stricter policies. However, recent data suggests that a more