A recent OSV News article highlights a new report from Barna, revealing that Generation Z currently boasts the highest rates of in-person church attendance compared to other generations. This is a surprising development amid widespread beliefs that younger generations are less engaged with traditional religious institutions. The study indicates a curious trend where Gen Z prioritizes physical community experiences, potentially driven by a counterreaction to the digital-centric lifestyle that dominates modern culture. Churches targeting this demographic might need to integrate unique and appealing in-person experiences to retain their interest. Additionally, the report suggests that faith communities harnessing Gen Z’s affinity for authenticity and community could see increased engagement and participation. This data challenges religious leaders to rethink their strategies in order to cater to the spiritual needs and preferences of this increasingly influential age group. Understanding these shifts is crucial for religious organizations aiming to foster active and lasting congregational membership among younger people.
OSV NewsNew data shows smarter solutions to change-of-mind returns as retailers crack down
August 3, 2026
In a bid to address the rising costs associated with change-of-mind returns, many retailers are implementing stricter policies. However, recent data suggests that a more