New data shows AM/FM Radio Dominates 62% of Daily Listening in Q3

In the third quarter of 2025, AM/FM radio continues to be a dominant force in audio listening habits, according to new Nielsen data. The report highlights that 62% of daily listening time is dedicated to AM/FM radio, underscoring its enduring popularity despite the rise of digital platforms. This significant percentage reflects the medium’s resilience and appeal to a broad audience base looking for reliable, traditional audio content. The findings emphasize how AM/FM radio remains a staple for daily information and entertainment, providing insights for advertisers and broadcasters aiming to maximize reach. With the ever-evolving landscape of audio options, these statistics reveal the consistent value and influence embedded in AM/FM radio. As digital competitors grow, the data reaffirms the importance of integrating traditional radio strategies for a comprehensive media approach.

Barrett Media

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