In the third quarter of 2025, AM/FM radio continues to be a dominant force in audio listening habits, according to new Nielsen data. The report highlights that 62% of daily listening time is dedicated to AM/FM radio, underscoring its enduring popularity despite the rise of digital platforms. This significant percentage reflects the medium’s resilience and appeal to a broad audience base looking for reliable, traditional audio content. The findings emphasize how AM/FM radio remains a staple for daily information and entertainment, providing insights for advertisers and broadcasters aiming to maximize reach. With the ever-evolving landscape of audio options, these statistics reveal the consistent value and influence embedded in AM/FM radio. As digital competitors grow, the data reaffirms the importance of integrating traditional radio strategies for a comprehensive media approach.
Barrett MediaNew data shows Back-to-School Shopping Costs Surge Compared to Previous Years
August 14, 2026
New data reveals that back-to-school shopping is more expensive this year than in previous years, adding a strain on parents’ budgets nationwide. The increase in