Recent data highlights a significant shift in social media referral trends, with Facebook regaining prominence in the social traffic mix for news outlets following a major algorithm change. While platforms like Instagram and TikTok had previously been more dominant in driving referral traffic to news websites, Facebook’s latest algorithm update has reignited its role as a leading source. This change comes as many publishers notice increased click-through rates and engagement metrics from Facebook, suggesting a positive impact on their audience reach and content visibility. The updated algorithm appears to prioritize content from credible news sources, enabling better distribution and discovery for news publishers. As media organizations adapt to these changes, understanding the shifting dynamics of social traffic proves more crucial than ever for effective audience strategies. As the digital landscape evolves, Facebook’s resurgence reasserts its potential in connecting users with news content globally.
Press GazetteNew data shows Pacific pay gap demands urgent action, says Race Relations Commissioner
March 27, 2026
The persistent Pacific pay gap has been thrust into the spotlight as the New Zealand Race Relations Commissioner advocates for substantial changes to bridge wage