In a rapidly evolving digital landscape, recent data from NIQ reveals that 42% of consumers now utilize AI tools for their shopping needs. This significant trend underscores a growing reliance on artificial intelligence to enhance the shopping experience, providing consumers with personalized product recommendations, streamlined payment options, and efficient customer service. The increasing use of AI tools to shop indicates a transformative shift in consumer behavior, driven by the desire for convenience and tailored shopping experiences. As retailers adapt to this trend, integrating AI technologies can offer competitive advantages by meeting the expectations of tech-savvy consumers. Moreover, the data highlights a promising opportunity for businesses to leverage AI in retail, capitalizing on consumers’ interest in tech-driven solutions. These insights serve as a crucial indicator of the future of shopping, where AI’s role is expected to expand even further.
NIQNew data shows how BLAST Esports Events Boost Host City Economies
June 28, 2026
A recent analysis by BLAST reveals that hosting esports events can significantly boost the economies of host cities. According to the data, these events attract