Recent findings from Jacobs Media spotlight a significant shift in digital media consumption, revealing that 62% of heavy radio listeners are also tuning into YouTube weekly. This data underscores a growing trend where traditional media consumers increasingly integrate digital platforms into their routine, highlighting YouTube’s expansive reach. As YouTube continues to bolster its content offerings, heavy radio users find it an appealing source for diverse video content, from music videos to podcasts. This trend suggests a pivotal change in audience preferences and media consumption habits, emphasizing the importance for radio broadcasters to integrate more digital channels into their strategies. The report points to a broader media landscape where multi-platform engagement becomes essential for reaching and retaining audiences effectively. With YouTube’s user base swelling among traditional media fans, advertisers and content creators have a unique opportunity to capture the attention of a diverse and engaged audience.
Barrett MediaNew data shows majority of burglaries in Ireland occur between 6pm and 2am
April 23, 2026
New data released by the Gardaí reveals that the majority of burglaries across Ireland happen during the evening and late-night hours, specifically between 6pm and