Nielsen’s latest Consumer and Media Insights (CMI) report highlights that New Zealand’s over-65 demographic is increasingly becoming an influential economic force. Contrary to traditional views of retirees, this group is financially robust, with substantial disposable income and many still remaining active in the workforce. As the over-65 population grows, they present an untapped market opportunity for brands looking to expand their customer base. The report urges companies to reconsider and tailor their marketing strategies to engage with this burgeoning audience, who are not only cashed-up but also tech-savvy, staying connected through digital channels. As the population in this age bracket continues to rise, understanding and leveraging the spending power and lifestyle choices of New Zealand’s older adults could drive significant business growth. Ignoring this segment could mean missing out on a lucrative market share, as their economic impact is poised to increase even further.
NielsenNew data shows 42% of Consumers Now Using AI Tools for Shopping
June 28, 2026
In a rapidly evolving digital landscape, recent data from NIQ reveals that 42% of consumers now utilize AI tools for their shopping needs. This significant