Nielsen’s latest Consumer and Media Insights (CMI) report highlights that New Zealand’s over-65 demographic is increasingly becoming an influential economic force. Contrary to traditional views of retirees, this group is financially robust, with substantial disposable income and many still remaining active in the workforce. As the over-65 population grows, they present an untapped market opportunity for brands looking to expand their customer base. The report urges companies to reconsider and tailor their marketing strategies to engage with this burgeoning audience, who are not only cashed-up but also tech-savvy, staying connected through digital channels. As the population in this age bracket continues to rise, understanding and leveraging the spending power and lifestyle choices of New Zealand’s older adults could drive significant business growth. Ignoring this segment could mean missing out on a lucrative market share, as their economic impact is poised to increase even further.
NielsenNew data shows sexual offences by London taxi drivers skyrocketed over three years
April 17, 2026
Recent reports highlight a disturbing increase in sexual offences committed by London taxi drivers, with incidents having tripled in the last three years. This alarming